Meet the Pattens
Serving is nothing new to Joy. She enjoys being involved in the beef industry to ultimately promote and educate all on the importance of beef.
Meet the Pattens:
Describe your operation.
Joy along with her husband, Dale, and their son and daughter run a cow/calf operation in northwest North Dakota. They work to pass on the legacy of ranching to the next generation knowing the work is demanding physically and mentally, but very rewarding. The Pattens strive to manage the grass and water resources of their operation knowing that it is their responsibility and priority to maintain them for future generations. Joy says, "It's a privilege to live a lifestyle that few experience or understand."
What made you interested in serving on the NDBC?
Joy served as the North Dakota CattleWomen President for two years and through that experience interacted closely with the NDBC. She learned more about the beef checkoff and the many facets of beef education and promotion. She enjoys serving the industry and wanted to pursue another level of involvement to promote beef and educate consumers.
What is one thing you have learned about the checkoff you didn't know before serving?
Through her involvement in the NDBC, Joy has gained more knowledge of how checkoff dollars are utilized on a state and national level.
What is a checkoff message you relay to neighbors and fellow cattlemen?
The state and federal checkoffs promote the beef industry on a scale that individual producers cannot achieve on their own. The research, promotion and education funded by the checkoff drives increased demand for beef nationally and internationally.
Why is it important to promote beef?
Joy says, "If we don't promote our product and tell our story, no one will. We must continue to educate consumers, promote beef and fund research to maintain our place on the plate."
Patten Operation
