The "Powered By Beef: Performance Through Protein" program takes a real food first approach to sports nutrition. The focus of the high school and collegiate program is a balanced diet built on top of foundation of protein, specifically beef. The overall goal of this program is to educate athletes on how to pre-fuel and refuel while they train before, during and after their sporting season. The NDBC is committed to education of student athletes through the “Powered By Beef” program.
This program is made possible through Beef Checkoff Dollars
funded by North Dakota Beef producers.
Check out our collection of co-branded fliers that are meant to inform and educate
student athletes, coaches and parents the importance of sports nutrition and including beef as their protein of choice.
Every bite your baby takes counts, especially in the first 24 months of life. Starting your baby with beef as a complementary first food can ensure they get the nutrients they need for healthy growth and development.
The American Academy of Pediatrics, the Women Infants and Children's Program (WIC) and now for the first time ever the Dietary Guidelines for Americans recommend introducing solid foods, like beef, to infants and toddlers, in order to pack in every bite with protein, iron, zinc and choline. 1-5 Read on to learn how and why to incorporate beef through various life stages.
Beef is an excellent source of 10 essential nutrients, including protein, that your body needs to live a heart-healthy lifestyle. Read more below to learn how beef contains all the nutrients you need to keep you and your family up and going.