Powered by Beef: Performance through Protein

The "Powered By Beef: Performance Through Protein" program takes a real food first approach to sports nutrition. The focus of the high school and collegiate program is a balanced diet built on top of foundation of protein, specifically beef. The overall goal of this program is to educate athletes on how to pre-fuel and refuel while they train before, during and after their sporting season. The NDBC is committed to education of student athletes through the “Powered By Beef” program.

This program is made possible through Beef Checkoff Dollars funded by North Dakota Beef producers.

Meet our Powered by Beef Student Athletes

Meet Alexis

"My name is Alexis Schneider, and I’m a freshman women’s wrestler at Bismarck State College, majoring in Agribusiness. I grew up on my family’s farm and ranch near Napoleon, ND, where we run and raise beef cow-calf pairs. Always wanting to reach new heights as a wrestler, I have learned the importance of hard work, dedication, and proper nutrition. I am always looking to improve on and off the mat, and beef has set me on the right track. Including beef in my meals has given me the nutrients I need to perform at my greatest and recover after every workout and match."

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Meet Weston

"My name is Weston Zacher and I’m a Sophomore Center on the Dickinson State University Men's Basketball team majoring in Exercise Science. I’m from a small town 80 miles southeast of Dickinson called Elgin where my family owns a farm/ranch. I have been playing basketball since I was 4 years old when my dad had to pick me up on his shoulders so I could shoot the ball. It has always been a dream of mine to play college basketball. College basketball has given me the opportunity to improve my game with the help of my Coaches, Teammates, and Trainers. I have also learned about the importance of nutrition and how beef has been essential for performing my best."

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Recipe Collections

Beef Jerky Trail Mix

Protein for Strength

It's not only important to just get protein in a dinner or lunch, but to spread it throughout your day. These recipes make it easy!

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Beef Breakfast Burritos

Beefy Breakfasts

Eating a protein-rich breakfast keeps you feeling full longer, which may result in less snacking throughout the day.

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Air Fryer Korean Beef

Well-Balanced Meals

Recipes that tastefully combine a variety of food groups to achieve the perfect balance of taste, nutrition and simplicity with your favorite beef cuts.

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FY 25 Lifestyle (Jogger)

Powered by Beef Running Team

The Powered by Beef Running Team brings together athletes of all ages and experience levels who believe in fueling their performance with beef. From 5Ks to marathons and everything in between, our runners represent how beef fits into a healthy, active lifestyle. Team members receive support, resources, and encouragement throughout their training—from nutrition tips and team gear to opportunities to connect at local races. Whether you’re setting a new personal record or lacing up for your first race, we’re here to cheer you on every step of the way. Want to join the Powered By Beef Running Team? Reach out today and run with us!
FY24 Brand Anthem Still Image

Sports Nutrition Game Plan x Powered by Beef

Check out our collection of co-branded fliers that are meant to inform and educate student athletes, coaches and parents the importance of sports nutrition and including beef as their protein of choice.