The "Powered By Beef: Performance Through Protein" program takes a real food first approach to sports nutrition. The focus of the high school and collegiate program is a balanced diet built on top of foundation of protein, specifically beef. The overall goal of this program is to educate athletes on how to pre-fuel and refuel while they train before, during and after their sporting season. The NDBC is committed to education of student athletes through the “Powered By Beef” program.
This program is made possible through Beef Checkoff Dollars funded by North Dakota Beef producers.
"My name is Weston Zacher and I’m a Sophomore Center on the Dickinson State University Men's Basketball team majoring in Exercise Science. I’m from a small town 80 miles southeast of Dickinson called Elgin where my family owns a farm/ranch. I have been playing basketball since I was 4 years old when my dad had to pick me up on his shoulders so I could shoot the ball. It has always been a dream of mine to play college basketball. College basketball has given me the opportunity to improve my game with the help of my Coaches, Teammates, and Trainers. I have also learned about the importance of nutrition and how beef has been essential for performing my best."