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BEEF Checkoff News


Beef Quality Assurance

A large part of the beef community’s job involves making sure that beef is safe and wholesome for consumers.  The Beef Quality Assurance program helps producers implement best management practices that improve the quality, uniformity and consistency of beef.


Masters of Beef Advocacy

The average consumer is two generations removed from agriculture and has very little first-hand experience with food production. And they are hungry for information. It's up to us, the beef community, to engage them in conversations and answer their questions about how beef is raised, from pasture to plate. By completing the new and improved checkoff-funded MBA 2.0 courses, beef community members can sharpen their conversation skills and equip themselves with the information and confidence they need to answer tough questions about beef production.